Ryan Bilodeau Gives Marketing Advice in Products to People Marketing Book

In Products to People Ryan Bilodeau points out the need to account for our hunter-gatherer nature when marketing them products. It’s safe to say, he argues, that we as human beings are wired to collect things. You can see this reality play out even in some of our ancient burial habits. Many people were entombed along with possessions for the afterlife. Man and personal property go together hand in hand. Just ask the writers of the U.S. Constitution. What Ryan Bilodeau is getting at is that people are — by…

Read More