In front of the Oscars, a spring up shop in Los Angeles is giving individuals a people rent luxury gowns, with an eco-friendly twist.
Armarium is helping individuals diminish their consumer footprint while staying on trend.
At the point when the greatest names in Hollywood hit celebrity lane on Oscar night, their gowns and tuxedos always steal the show. Be that as it may, one of the greatest patterns clearing crosswise over awards season is sustainable gowns and practices.
Tara Swennen is a celebrity stylist responsible for all the looks you see on Academy Award champ Allison Janney. She’s additionally an member of Armarium’s style brigade.
The luxury clothing rental organization is attempting to make luxurious fashion sustainable, as the fashion industry is one of the leading polluters in the world.
“We’re all trying to band together to help the situation because I hate saying it but the fashion industry is quite a destructive industry. And everything that we can do — renting and reusing clothes that are already in existence — it really helps diminish our consumer footprint,” Swennen said.
Armarium is one of numerous organizations partaking in the Green Carpet Challenge to feature practical fashion and methods. And keeping in mind that a few stars want to wear vegan clothing lines, even renting clothing is one way to reduce your consumer footprint.
“The beauty of a rental is that this is here, it’s vintage. So even though it might not be that old, I would much rather you rent it, than purchase something new,” Swennen said.
She additionally stresses that being moral doesn’t mean you need to sacrifice aesthetics. It’s simply part of the conversation when deciding how to dress for the big night.