Lifestyle master Martha Stewart said Thursday she’s taking her brand higher than ever — collaborating with one of the world’s biggest cannabis makers to build up a line of CBD items for people and their pets.
In declaring the new joint effort, Canada’s Canopy Growth Corporation chairman and co-CEO Bruce Linton hailed Stewart as “one of a kind.”
“As soon as you hear the name Martha, you know exactly who we’re talking about,” Linton said.
“I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal.”
CBD — or cannabidiol, the non-psychoactive piece of the cannabis plant — has turned into a much-touted silver bullet among elective medicine searchers to treat conditions including anxiety, pain, depression and insomnia.
Some likewise sing its gestures of recognition as a Spanish fly, a skin issue treatment, and help for progressively genuine illnesses including various sclerosis and diabetes.
“I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living,” Stewart, 77, said in a statement.
“I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
The homemaking master has said in the past she isn’t a pot smoker herself, however her far-fetched yet dear companionship with weed fan and rapper Snoop Dogg is outstanding.
The pair’s Emmy-nominated variety show “Martha & Snoop’s Potluck Dinner Party” includes regular references to pot, with Snoop explaining that “the king of cush and the queen of cuisine are throwing a little dinner party.”
“I’m not high right now, but whoever gave us this show, they must have been,” the California hip-hop legend says right off the bat in the series.
Stewart insisted in an interview with The Hollywood Reporter that while she’s “never been a prude” about marijuana, she doesn’t smoke it herself — but does “get kind of high from secondary smoke.”
“The smoke is quite thick around the set,” she said.